Editorial Reviews. Review. Sellout “Brand” or just plain “Bland”? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves. Lovemarks – The Future Beyond Brands. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections . Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was Lovemarks: The Future Beyond Brands (Expanded ed.).
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Many of them are infused with secret ingredients and iconic characters.
And we all know that Love cannot be demanded. It was definitely not a review of the same old concepts y This book was relevant when written and is just as relevant now.
And how did Apple evoke taste? I said there this thinking was a work-in-progress and I meant it.
This is achieved through lpvemarks trinity of mystery, sensuality, and intimacy. I found all the text over graphics and images to be a major distraction in trying to take home the lessons about branding that Kevin was trying to teach me. The words and thoughts are inspirational. The book was recommended by some fellow photographers who practice the idea, so it was easier for me to draw parallels between the almost-abstract concepts and their real-life practice.
It plays to all the senses. In the current world of marketing, there are a plethora of brands that use the concept of lovemarks behind their marketing strategies.
Retrieved from ” https: Jan 24, Kandise rated it really liked it Shelves: Brands today are suffering the death of a thousand yawns.
We wrap our imaginations around them. Mar 12, Alex rated it did not like it. Those consumers, who were loyal beyond reason, are called Inspirational Consumers. The love that works on autopilot when you are distracted or inattentive. Goodreads helps you keep track of books you want to read.
Pretentious, earnest, more a vanity project than anything. Infinite possibilities seem to proliferate like viruses. On the other hand, who can argue against love? One of my themes is the constancy of human nature.
Lovemarks: the future beyond brands (Expanded Edition)
Love in the bank, brandss you like. Hasta hoy mi libro favorito. Think about the I-Mac. You want to be close. Sensuality Along with mystery I know a Lovemark has sensuality. They have that sustaining ability to tap into our dreams and aspirations.
They have the power of the internet. At any rate, I enjoyed it enough to order the second book, The Lovemarks Effect, from amazon.
Lovemark – Wikipedia
People have to love, truly love the experience you offer. Lovemarks by Kevin Roberts. Sure it is hard to quantify mystery; as Homer Simpson might say: A great read from start to finish; however, this book would be an excellent resource to simply flip through as well. We need to face a bunch of issues we have avoided so far.
Intimacy The third signature of a Lovemark is that people feel they have an intimate connection with it. I wanted to like it–I wanted to get into the idea heyond lovemarks and branding through intimacy and empathy, etc.
| Lovemarks: The Future Beyond Brands | Lovemark Books
Views Read Edit View history. The biggest one I took away was the quest byond build “loyalty beyond reason. The idea here is wonderful. The company is more like a caretaker of the lovemark, and the company should always, always listen to the consumer.
If you are getting into brand thinking and either side of propaganda, this is an important station in the timeline of your learning. It It was written by the Devil, ha ha. But looking at the numbers is not where the game is going to be won.
The American poet and essayist Diane Ackerman tells us why: Apr 15, Mcsia rated it really liked it.